试卷代号：1378
国家开放大学2 0 1 9年秋季学期期末统一考试
管理英语3试题
2020年1月
注意事项
一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。
二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。
三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
四、考试时间为60分钟。
一、交际用语（共计10分，每小题2分）
1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1．—How did you find your visit to Qingdao, Joanna?
—______________________
A． Oh, wonderful indeed. B．1 went there alone.
C．A guide showed me the way.
2．— I'm dog tired.I can't walk any further, Tommy.
—______________________, Jenny. You can doiL
A．No problem B．Come on
C．No hurry
3．—Would you like some more beer?
—______________________,please.
A．Just a little B．No more
C．I've had enough
4．—Are you going on holiday for a long time?
—_______________________
A． It was a long time.B．Two weeks ago.
C．No. Only a couple of days.
5．—Hurry up! If the fire spreads to the stairs, it could block our way out!
—________________________This is no time for talking.
A．Better not. B．We,d better call 911.
C．You're right!
二、词汇与结构（共计30分，每小题2分）
6-20题：阅读下面的句子，从A.B.C三个选项中选出一个能填入空白处的正确选项，并将答
案序号写在答题纸上。
6． In Beijing, the best season in a year is probably______autumn.
A．late B．later
C．latter
7． I am ________your early coming.
A. looking forward to B． looking forward
C． look forward to
8．—Who should be responsible for the accident?
—The boss, not the workers. They just carried out the order_____________.
A. as are told B. as told
C. as they told
9．1' m going to have a________________with Mark about this issue tomorrow.
A. speech B. sentence
C. word
10．_______________is known to all, too much fat causes heart problems.
A. It B. As
C. Just as
11．The products of this company are always___________to standard, they have very strictquality control process.
A. close B. down
C. up
12．I didn't finish my homework. Neither _____________.
A. did he B. didn't he
C. he did
13．Let' s discuss these problems at the meeting,__________________?
A. do we B. shall we
C. will you
14．John as well as Mike _________ just been back from an important meeting.
A. have B. has
C. had
15． Can you tell me how___________to the railway station, please?
A. getting B. got
C. to get
16． I__________to know how often the bus runs during rush hours.
A. occur B. happen
C. take place
17．He gave up his study in college in ___________.
A. bundle B. despair
C. ash
18．Not only_________ many cars built in the 1970s ugly and poorly designed, they alsobecame very unreliable after 40-50 thousand miles.
A. was B. are
C. were
19．Our new school building is___________construction.
A. under B. in
C. for
20．Proper controls that should_________developed as part of routine safety procedureswere not in place.
A. has been B. have been
C. be
三、阅读理解 (共 40分,每小题 4分)
21-25题 :阅读下列短文 ,从 A.B.C三个选项中选出一个正确答案 ,并将答案序号写在答题纸上。
Passage l
Without good budget management, you are likely to overspend on marketingaccidentally. Here are three steps that help to make a good marketing budget. .
Step l : Organize fin:mcial information
The first step is to be clear of your current financial situation. You need to know howmuch money your company makes monthly and the changes that might arise in the future.Although income flows change throughout the year, you must organize the informationbased on reliable revenue-the minimum amount of money your company makes eachmonth.
A realistic budget plan will always focus on the income that exceeds the expenses, notthe total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
Step 2: Determine where you warit to spend marketing funds
After you know the total amount available to spend on marketing, the next step is howyou plan to spend that money. Three main factors decide how you spend marketing funds:the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount Besides, youneed to consider the strategies that have worked in the past. Also, you need consider whichmarketing channels will allow you to reach the right audience.
Step 3 : Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and anychanges that may improve revenue. Ultimately, marketing is designed to bring in extrarevenue. If the activity does not bring in any additional revenue over its cost, then it is betterto change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluationbegins with comparing past performance to the performance after marketing the product orservices.
However, a good budget alone is not enough. You have to take action and remaincommitted to following through your plan. By keeping the budget in mind when you makedecisions, you will have the opportunity to work out different strategies to find the bestsolutions for your business goals and prevent overspending on marketing.
21．The budget plan should be based on the company' s reliable______________.
A. expense
B. income
C. cost
22．The underlined""in Paragraph 3 means____________.
A. total income B. previous income
C. net income
23． You have to be clear of__________when organizing financial information.
A. the income and expenses B. the marketing fund
C. the budget management
24. The three main factors that decide how you spend marketing funds are ____________.
A. the money you have eamed, the actual expenses and the money you will expend
B.the budget amount, your past experiences and where you can reach the right audience
C.the assets you have, the product and the income
25. Keeping the budget in mind when making marketing decisions will avoid _____________.
A. using less than you eam B. using money unnecessarily
C.using more than you eam
26-30题 :请根据短文内容判新给出的语句是否正确 ,正确的写 "T" ,错误的写 "F” ,并将答案写在答题纸上。
Passage 2
A question that often troubles food companies is how to control problems like rats andinsects without harming the food. Pest control experts say poisons should never be usedwhere they may enter food They say the first line of defense against pests is to clean theplaces where the food is handled or stored.
Floors. food preparation surfaces and tools can be disinfected with chemicals likechlorine, iodine or bromine Food containers should be stored about half a meter off theground and about half a meter away from any walls Storage areas should be kept dry andclean
Containers for raw materials such as rice, wheat, etc. should be kept closed and cleanAny foodstuff split during delivery or handling should be cleared up both inside and outsidethe building. Pests enter a building from the outside, so pay attention to outer walls. Smallstones can be used to cover the ground and block the growth of plants and the grass shouldbe kept short to deny pests a place to live
Check that doors and windows are completely closed Also any hole that might allowpests to enter a building should be filled. Rats can enter through a hole the size of a coin Amouse can pass through a hole half that size.
Supervisors should make a list of pest control measures to be taken by employees. Thiswill aid the efforts and also help prepare for any inspections. In most countries. there is afood and drug administration Ioureau, or some agency with a similar name, which enforcesrules nationwide, responsible for rules about the use of pesticides, etc However, businesseswhere food is stored, prepared or sold must also follow state and local health laws. Most ofthese govemmental departments or bureaus have their websites with information about foodsafety policies and other issues. People can easily access the information.
26． According to pest control experts, poisons should never be used as they may enterfood.
27． Food preparation surfaces and tools should be kept clean.
28． Outer walls are used to stop pests from entering a building from the outside.
29. People can easily access the information about food safety policies from thegovemment departments and bureaus.
30. The main idea of the passage is how to prevent plants and grass from growing.
四、写作题(共 20分)
31.根据要求写作文。
写作要求：以李明的身份，根据下表内容，写一篇英文作文介绍自己的日程表。
Write a short passage according to the information of the following timetable
Li Ming' s Timetable from Monday to Friday
( No. 3 Middle School)
Time
Activity
6:30
Get up
7:00
Have breakfast
7:30
Go to school
8:00~12:05
Have 4 classes
12:05
Have lunch at school
14:00~15:40
Have 2 classes
15:40~16:40
Play basketball/football
16:40
Go home
18:00
Have supper
18:30~22:00
Do homework,watch TV,do some reading
22:00
Go to bed